People-based, respect for talent, commitment to talent, enabling talent to realize their full potential, and devoting talent to the best use.

    Stressing moral integrity in cultivating talent, gaining small successes through wisdom and large victories through virtue, placing an equal emphasis on moral integrity and professional expertise and on the fusion of knowledge and action.

    Attracting talent using sound regulations, promoting cohesion among talent by providing a quality environment, retaining talent by offering fantastic career prospects, and protecting talent by creating sound guidelines.

    Talented employees exhibiting both moral integrity and professional expertise will be put in important positions, those with moral integrity but lacking in professional expertise will be fostered and trained, those that have professional expertise but lack moral integrity will face restriction in assignments, and those with neither moral integrity nor professional expertise will not be recruited.

    Employees should have a sound personality that fits in with the development of modern society; know how to conduct themselves in a personal and professional capacity; understand relationships between man and nature, between people and society and interpersonal relations; demonstrate a sense of responsibility and mission; and have a healthy approach to life.

    Talent should exhibit a level of knowledge required by modern society; they should have broad horizons, dare to explore uncharted territories, see things scientifically and be aware of innovation; they should make constant efforts to acquire new knowledge and improve their KPI (Key Performance Indicators).

    Talent should be committed to growing as the company does; they should be an integral part of the companys growth and expansion, they should make proactive efforts to contribute to the development of corporate culture and be proactive in maintaining and enhancing the companys brand image.